My son's special needs teacher recommended this, and we love it. My son sings the letters and has made great progress. I am glad I bought it.

both my 2 and 3 yr old love this toy. I am impressed how quickly they learned the letters.

Bought this for my daughter's first birthday and one year later,she still loves it.It's easy for small hands and the volume is adjustable for parents needs.You can also buy extension kits with more letters.I'd get this as a gift for any kid 9 months and up.

My son likes to listen to the ABC song, and he already can prounance A after few days, it is a great product and hope my son can continue to learn more letters from this set....

Looks like a new design than the one we have, but I doubt that much matters. My daughter has been playing with her Fridge Phonics since she was 12 months. She's obsessed with it. By the time she was near 17 months, she had learned ALL of her letters because of this. If I ask her for a letter she goes and gets the right one. If I show her one, she can name it. If I ask her the sound, she says it. That's AWESOME. She plays with it all the time, but mainly when I'm in the kitchen doing dishes or making a meal. The ONLY negative and it's super minor, is that with 26 letters, she likes to take them all over the house...that means they can get lost easily, but as long as you just keep picking them up, we haven't truly lost any. I buy this for every 1 year old I know, which is why I'm stunned that they age starts at 24 months!?